Szukana fraza: [Abstract = "The paper is an attempt to verify the essence of omnichannel commerce from the consumer\?s perspective. The author discusses a problem of omnichannel model while taking into consideration some elements that can influence building and intensification of buyers\? experiences and behavior in various channels of commerce. The discussion is supported with the results of own studies in that area."]
Wyników: 1
Management, vol. 21 (2017)
Kaczorowska-Spychalska, Dominika Moczulska, Marta - red. Preston, Peter- red. jęz. Stankiewicz, Janina - red. nacz. Zmyślony, Roman - red. statyst. Adamczyk, Janusz- red. Skalik, Jan - red.
2017
artykuł