Szukana fraza: [Abstract = "The main objective of this article is to evaluate the significance of forming the intra\-municipal relations in relation to place marketing, based on the example of the Polish city of Poznan. Different conceptions of place marketing, and intra\-municipal relations are defined, their mutual correlation aimed towards increasing a city's value is explained, and intra\-municipal relations are illustrated. Poznan was chosen due to the preparatory cooperation which took place between the city, and its citizens."]