Szukana fraza: [Abstract = "Opinion reconnaissance requires \- in the first place \- to develop a catalogue of features clearly identifying a business model and a strategy. The theoretical and design layers will utilize a method of reconstructing and interpreting the source literature supported by a discussion among purposively selected experts. This will be reflected by a set of key identifiers, which quantify a strategy and a business model subject to further assessment by the representatives of agricultural machinery companies."]