Szukana fraza: [Abstract = "During the research, 541 randomly selected respondents from Azerbaijan and Poland were involved and the results showed that sales promotions have a positive effect on the consumer buying behavior and lead to an increase in purchases beyond the consumers` actual needs. This is particularly true during times of economic uncertainty when consumers are searching for discounted products to save money and minimize household spending."]
Wyników: 1
Management, vol. 27 (2023)
Huseynzade, Sadi Stankiewicz, Janina - red. nacz. Preston, Peter- red. jęz. Zmyślony, Roman - red. statyst. Skalik, Jan - red. Moczulska, Marta - red. Adamczyk, Janusz- red.
2023
artykuł