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		<identifier>oai:zbc.uz.zgora.pl:98196</identifier>
	    <datestamp>2026-08-19T08:55:03Z</datestamp>
		  <setSpec>DigitalLibraryZielonaGora:Repository:ListJurnals:Management</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:ListJurnals:Management:Management29</setSpec> 	      <setSpec>DigitalLibraryZielonaGora</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:Faculties:FacultyEconomicsManagement</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:Faculties</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:TypesWork</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:TypesWork:Articles</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:ListJurnals</setSpec> 	    </header>
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<dc:title xml:lang="pl"><![CDATA[Does attribute and goal framing affect the willingness to pay for consumption goods in realistic shopping settings?]]></dc:title>
<dc:creator><![CDATA[Brzozowicz, Magdalena]]></dc:creator>
<dc:subject xml:lang="pl"><![CDATA[framing effect]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[attribute framing]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[goal framing]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[field experiment]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[willingness to pay]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[ramowanie informacji]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[efekt ramowania]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[atrybuty ramowania]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[ramowanie celów]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[eksperyment terenowy]]></dc:subject>
<dc:description xml:lang="pl"><![CDATA[Research background and purpose: The aim of this study is to examine the influence of attribute and goal framing on the valuation of consumption goods in realistic (out-of-lab) shopping settings.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[Design/methodology/approach: The study employs experimental economic methods, conducting four field experiments with a total of 1602 shopping center customers as participants. In each experiment, willingness to pay (WTP) for consumer products was measured, while framing conditions (positive vs. negative) were manipulated.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[Findings: Although the experiments involved two different types of products (durable and fast-moving) and two different valuation procedures (hypothetical and real-payment), their results were remarkably consistent: neither attribute framing nor goal framing had an impact on WTP for the presented products.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[Value added and limitations: To the best of the author`s knowledge, this study is the first to investigate the impact of attribute and goal framing on WTP using field experiment data. In light of both this study and the existing literature, it can be concluded that the framing effect may be more likely to appear in assessment tasks than in the context of eliciting consumer WTP for private goods.]]></dc:description>
<dc:publisher><![CDATA[Zielona Góra: Faculty of Economics and Management Press]]></dc:publisher>
<dc:contributor><![CDATA[Stankiewicz, Janina - red. nacz.]]></dc:contributor>
<dc:contributor><![CDATA[Preston, Peter- red. jęz.]]></dc:contributor>
<dc:contributor><![CDATA[Zmyślony, Roman - red. statyst.]]></dc:contributor>
<dc:contributor><![CDATA[Skalik, Jan - red.]]></dc:contributor>
<dc:contributor><![CDATA[Moczulska, Marta - red.]]></dc:contributor>
<dc:contributor><![CDATA[Adamczyk, Janusz- red.]]></dc:contributor>
<dc:date><![CDATA[2025]]></dc:date>
<dc:type xml:lang="pl"><![CDATA[artykuł]]></dc:type>
<dc:format xml:lang="pl"><![CDATA[application/pdf]]></dc:format>
<dc:identifier><![CDATA[http://www.zbc.uz.zgora.pl/repozytorium/Content/98196/30_manag2025_1_brzozowicz_does-attribute.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://zbc.uz.zgora.pl/repozytorium/dlibra/publication/109968/edition/98196/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:zbc.uz.zgora.pl:98196]]></dc:identifier>
<dc:source xml:lang="pl"><![CDATA[Management, vol. 29, no 1 (2025)]]></dc:source>
<dc:language><![CDATA[eng]]></dc:language>
<dc:relation><![CDATA[oai:zbc.uz.zgora.pl:publication:109968]]></dc:relation>
<dc:rights xml:lang="pl"><![CDATA[Biblioteka Uniwersytetu Zielonogórskiego]]></dc:rights>
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