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		<identifier>oai:zbc.uz.zgora.pl:79746</identifier>
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<dc:title xml:lang="pl"><![CDATA[Explaining consumer engagement in e-sports - demographic and social considerations = Badanie zaangażowania konsumentów w e-sport - uwarunkowania demograficzne i społeczne]]></dc:title>
<dc:creator><![CDATA[Kordyaka, Bastian]]></dc:creator>
<dc:creator><![CDATA[Kruse, Björn]]></dc:creator>
<dc:creator><![CDATA[Niehaves, Björn]]></dc:creator>
<dc:subject xml:lang="pl"><![CDATA[e-sports]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[Consumer Engagement]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[social identity]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[BrandManagement]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[age]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[education]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[e-sport]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[zaangażowanie konsumentów]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[tożsamość społeczna]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[zarządzanie marką]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[wiek]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[edukacja]]></dc:subject>
<dc:description xml:lang="pl"><![CDATA[Based on assumptions from marketing and social psychology, this paper aims at obtaining a better understanding on how to engage consumers in e-Sports using brand identification and demographic dispositions (i.e., age, education) as antecedent variables. We collected a sample of 216 League of Legends consumers, via the crowdsourcing marketplace Mechanical Turk to explain consumer engagement of e-Sports brands. Using a quasi-experimental approach and structural equation modelling, we show that brand identification affects consumer engagement in a positive manner. Our results indicate that age has a negative and education a positive influence on brand identification and consumer engagement.]]></dc:description>
<dc:publisher><![CDATA[Zielona Góra: Lubuskie Towarzystwo Naukowe]]></dc:publisher>
<dc:contributor><![CDATA[Nyćkowiak, Justyna - red.]]></dc:contributor>
<dc:contributor><![CDATA[Kołodziej, Tomasz - red.]]></dc:contributor>
<dc:contributor><![CDATA[Jasny, Michał - red.]]></dc:contributor>
<dc:date><![CDATA[2021]]></dc:date>
<dc:type xml:lang="pl"><![CDATA[artykuł]]></dc:type>
<dc:format xml:lang="pl"><![CDATA[application/pdf]]></dc:format>
<dc:identifier><![CDATA[http://www.zbc.uz.zgora.pl/repozytorium/Content/79746/RL_T47_5_Kordyaka_Kruse_Niechaves.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://zbc.uz.zgora.pl/repozytorium/dlibra/publication/89547/edition/79746/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:zbc.uz.zgora.pl:79746]]></dc:identifier>
<dc:source xml:lang="pl"><![CDATA[Rocznik Lubuski, tom 47, część 2]]></dc:source>
<dc:language><![CDATA[eng]]></dc:language>
<dc:relation><![CDATA[oai:zbc.uz.zgora.pl:publication:89547]]></dc:relation>
<dc:rights xml:lang="pl"><![CDATA[Biblioteka Uniwersytetu Zielonogórskiego]]></dc:rights>
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