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<dc:title xml:lang="pl"><![CDATA[Behavioral intention of young consumers towards the acceptance of social media marketing in Emerging Markets]]></dc:title>
<dc:creator><![CDATA[Thao Nguyen Thi Phuong]]></dc:creator>
<dc:creator><![CDATA[Anh Nguyen Van]]></dc:creator>
<dc:subject xml:lang="pl"><![CDATA[social media marketing]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[EWOM]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[attitude towards advertisement]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[intention to use]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[media społecznościowe]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[reklama]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[wykorzystanie reklamy]]></dc:subject>
<dc:description xml:lang="pl"><![CDATA[The study identifies the factors that influence marketing through social media of users in the Vietnam market, conducted through qualitative and quantitative methods. The research results show that Intention to use social media marketing is directly affected by Attitude towards advertisement and Attitude to electronic words of mouth.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[Additionally, perceived usefulness, Search Level and Perceived risk are factors that directly affect Attitude towards advertisement. Whereas, material condition and perceived usefulness are factors that affect Attitudes towards electronic words of mouth. This study also provides some implications for marketers through social networks to increase the confidence and effectiveness of marketing campaigns and programs through this channel.]]></dc:description>
<dc:publisher><![CDATA[Zielona Góra: Faculty of Economics and Management Press]]></dc:publisher>
<dc:contributor><![CDATA[Stankiewicz, Janina - red. nacz.]]></dc:contributor>
<dc:contributor><![CDATA[Preston, Peter- red. jęz.]]></dc:contributor>
<dc:contributor><![CDATA[Zmyślony, Roman - red. statyst.]]></dc:contributor>
<dc:contributor><![CDATA[Skalik, Jan - red.]]></dc:contributor>
<dc:contributor><![CDATA[Moczulska, Marta - red.]]></dc:contributor>
<dc:contributor><![CDATA[Adamczyk, Janusz- red.]]></dc:contributor>
<dc:date><![CDATA[2020]]></dc:date>
<dc:type xml:lang="pl"><![CDATA[artykuł]]></dc:type>
<dc:format xml:lang="pl"><![CDATA[application/pdf]]></dc:format>
<dc:identifier><![CDATA[http://www.zbc.uz.zgora.pl/repozytorium/Content/66284/10.2478_manment-2019-0047.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://zbc.uz.zgora.pl/repozytorium/dlibra/publication/73298/edition/66284/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:zbc.uz.zgora.pl:66284]]></dc:identifier>
<dc:source xml:lang="pl"><![CDATA[Management, vol. 24, no 2 (2020)]]></dc:source>
<dc:language><![CDATA[eng]]></dc:language>
<dc:relation><![CDATA[oai:zbc.uz.zgora.pl:publication:73298]]></dc:relation>
<dc:rights xml:lang="pl"><![CDATA[Biblioteka Uniwersytetu Zielonogórskiego]]></dc:rights>
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