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<dc:title xml:lang="pl"><![CDATA[Consumer perspective of omnichannel commerce = Omnichannel commerce z punktu widzenia konsumenta]]></dc:title>
<dc:creator><![CDATA[Kaczorowska-Spychalska, Dominika]]></dc:creator>
<dc:subject xml:lang="pl"><![CDATA[omnichannel commerce]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[handel detaliczny]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[konsument]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[Internet of Things (IoT)]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[retail trade]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[customer]]></dc:subject>
<dc:description xml:lang="pl"><![CDATA[The evolution of hypermedia space and growing saturation of the market with mobile devices, an increasing role of Big Data, which allow for multidimensional analysis of data from offline and online markets, growing popularization of solutions of Market Intelligence supported by Cloud Computing technology as wells development of potential and opportunities of adapting the Artificial Intelligence (AI) and Internet of Things (IoT) in commerce cause that customers and their experience become a major point of activity of companies/brands.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[Shopping experience of a buyer is an effect of multiple and multidimensional contacts, often conducted simultaneously in many channels and in the real time. It forces an increasingly growing number of challenges that companies/brands are presented with if they want to optimize a space of customer journey and have to ensure continuity, coherence and complexity of experiences for their customers. Searching or creating these benefits that customers expect and their constant development becomes a prerequisite in this situation so that variety of positive experiences resulting in customer satisfaction and happiness could be guaranteed.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[The paper is an attempt to verify the essence of omnichannel commerce from the consumer?s perspective. The author discusses a problem of omnichannel model while taking into consideration some elements that can influence building and intensification of buyers? experiences and behavior in various channels of commerce. The discussion is supported with the results of own studies in that area.]]></dc:description>
<dc:publisher><![CDATA[Zielona Góra: Faculty of Economics and Management Press]]></dc:publisher>
<dc:contributor><![CDATA[Moczulska, Marta - red.]]></dc:contributor>
<dc:contributor><![CDATA[Preston, Peter- red. jęz.]]></dc:contributor>
<dc:contributor><![CDATA[Stankiewicz, Janina - red. nacz.]]></dc:contributor>
<dc:contributor><![CDATA[Zmyślony, Roman - red. statyst.]]></dc:contributor>
<dc:contributor><![CDATA[Adamczyk, Janusz- red.]]></dc:contributor>
<dc:contributor><![CDATA[Skalik, Jan - red.]]></dc:contributor>
<dc:date><![CDATA[2017]]></dc:date>
<dc:type xml:lang="pl"><![CDATA[artykuł]]></dc:type>
<dc:format xml:lang="pl"><![CDATA[application/pdf]]></dc:format>
<dc:identifier><![CDATA[http://www.zbc.uz.zgora.pl/repozytorium/Content/56076/7_kaczorowska_consumer.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://zbc.uz.zgora.pl/repozytorium/dlibra/publication/62624/edition/56076/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:zbc.uz.zgora.pl:56076]]></dc:identifier>
<dc:source xml:lang="pl"><![CDATA[Management, vol. 21, no 2 (2017)]]></dc:source>
<dc:language><![CDATA[eng]]></dc:language>
<dc:relation><![CDATA[oai:zbc.uz.zgora.pl:publication:62624]]></dc:relation>
<dc:rights xml:lang="pl"><![CDATA[Biblioteka Uniwersytetu Zielonogórskiego]]></dc:rights>
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