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<dc:title xml:lang="pl"><![CDATA[Właściwości psychometryczne kwestionariusza do pomiaru wizerunku konsumenta = Psychometric properties of a questionnaire measuring the image of the consumer]]></dc:title>
<dc:creator><![CDATA[Gorbaniuk, Oleg]]></dc:creator>
<dc:creator><![CDATA[Dudek, Marzena]]></dc:creator>
<dc:subject xml:lang="pl"><![CDATA[wizerunek konsumenta]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[podejście psycholeksykalne]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[konfirmacyjna analiza czynnikowa]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[walidacja psychometryczna]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[the image of the consumer]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[psychometric validity]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[psycho-lexical approach]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[multi-level analysis]]></dc:subject>
<dc:description xml:lang="pl"><![CDATA[The aim of the research was developing scales to measure the image of the consumer based on the previous psycho-lexical studies. 180 people aged 16 to 66 years (49.6% women) described typical consumers of different product brands using a list of 36 adjectives. A total of 1,080 descriptions were gathered.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[Confirmatory factor analysis of mixed data showed that the optimal model explaining individual differences in the description of the typical consumer is a model consisting of seven mutually correlated traits: Exclusivity, Creativity, Sociability, Prudence, Resoluteness, Vitality and Solicitude. Based on the results of the analysis seven scales for measuring these traits were developed. The factor structure was also verified using multi-level confirmatory factor analysis. The reliability analysis revealed that the scales demonstrated good internal consistency and stability.]]></dc:description>
<dc:publisher><![CDATA[Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego]]></dc:publisher>
<dc:contributor><![CDATA[Rongińska, Tatiana - red.]]></dc:contributor>
<dc:date><![CDATA[2016]]></dc:date>
<dc:type xml:lang="pl"><![CDATA[artykuł]]></dc:type>
<dc:format xml:lang="pl"><![CDATA[application/pdf]]></dc:format>
<dc:identifier><![CDATA[http://www.zbc.uz.zgora.pl/repozytorium/Content/54316/8_organiuk_wlasciwosci.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://zbc.uz.zgora.pl/repozytorium/dlibra/publication/61775/edition/54316/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:zbc.uz.zgora.pl:54316]]></dc:identifier>
<dc:source xml:lang="pl"><![CDATA[Psychologiczne Zeszyty Naukowe, nr 1/2016]]></dc:source>
<dc:relation><![CDATA[oai:zbc.uz.zgora.pl:publication:61775]]></dc:relation>
<dc:rights xml:lang="pl"><![CDATA[Biblioteka Uniwersytetu Zielonogórskiego]]></dc:rights>
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