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	    <datestamp>2023-07-06T08:47:22Z</datestamp>
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<dc:title xml:lang="pl"><![CDATA[Forming relationships on the e-commerce market as a basis to build loyalty and create value for the customer. Empirical findings = Kształtowanie relacji na rynku e-commerce jako podstawa budowania lojalności i tworzenia wartości dla klienta. Analiza empiryczna]]></dc:title>
<dc:creator><![CDATA[Michałowska, Mariola]]></dc:creator>
<dc:creator><![CDATA[Kotylak, Sławomir]]></dc:creator>
<dc:creator><![CDATA[Danielak, Wiesław]]></dc:creator>
<dc:subject xml:lang="pl"><![CDATA[relacje]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[lojalność]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[tworzenie wartości]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[klient]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[sklepy internetowe]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[relationships]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[lovalty]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[value creation]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[e-comerce]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[customer]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[Internet shopping]]></dc:subject>
<dc:description xml:lang="pl"><![CDATA[The dynamic development of information technology, especially the Internet, which has taken place in recent years has brought many new opportunities to use the Internet in businessoperations. The Internet has created new opportunities for the development of enterprises. It was its dynamic boom that enabled e-commerce to gain in importance, and along with it made the changes in consumer behavior in terms of place, time and purchasing conditions.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[The aim of the paper is to present the key aspects in the development of relationships as a basis for building loyalty and creating value for the customer. Attainment of the objective will be aided by presentation of the results of survey regarding the identification of the measures taken to maintain lasting relationships that allow to build loyalty and create value for the customer.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[In addition, the study will identify the actions conducive to the growth of customer loyalty, which can be helpful in conducting e-business. In the research procedure we have used the analysis of the literature, statistical data and the results of the questionnaire study on the presented issues with customers from Lubuskie voivodship.]]></dc:description>
<dc:publisher><![CDATA[Zielona Góra: Faculty of Economics and Management Press]]></dc:publisher>
<dc:contributor><![CDATA[Skalik, Jan - red.]]></dc:contributor>
<dc:contributor><![CDATA[Adamczyk, Janusz- red.]]></dc:contributor>
<dc:contributor><![CDATA[Zmyślony, Roman - red. statyst.]]></dc:contributor>
<dc:contributor><![CDATA[Stankiewicz, Janina - red. nacz.]]></dc:contributor>
<dc:contributor><![CDATA[Preston, Peter- red. jęz.]]></dc:contributor>
<dc:contributor><![CDATA[Moczulska, Marta - red.]]></dc:contributor>
<dc:date><![CDATA[2015]]></dc:date>
<dc:type xml:lang="pl"><![CDATA[artykuł]]></dc:type>
<dc:format xml:lang="pl"><![CDATA[application/pdf]]></dc:format>
<dc:identifier><![CDATA[http://www.zbc.uz.zgora.pl/repozytorium/Content/51305/5_michalowska_forming.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://zbc.uz.zgora.pl/repozytorium/dlibra/publication/59708/edition/51305/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:zbc.uz.zgora.pl:51305]]></dc:identifier>
<dc:source xml:lang="pl"><![CDATA[Management, vol. 19, no 1 (2015)]]></dc:source>
<dc:language><![CDATA[eng]]></dc:language>
<dc:relation><![CDATA[oai:zbc.uz.zgora.pl:publication:59708]]></dc:relation>
<dc:rights xml:lang="pl"><![CDATA[Biblioteka Uniwersytetu Zielonogórskiego]]></dc:rights>
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