<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="https://www.zbc.uz.zgora.pl/repozytorium/style/common/xsl/oai-style.xsl"?>
<OAI-PMH xmlns="http://www.openarchives.org/OAI/2.0/" 
         xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
         xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/
         http://www.openarchives.org/OAI/2.0/OAI-PMH.xsd">
	<responseDate>2026-06-28T04:42:10Z</responseDate>
	<request identifier="oai:zbc.uz.zgora.pl:32037" metadataPrefix="oai_dc" verb="GetRecord">
	https://zbc.uz.zgora.pl/repozytorium/oai-pmh-repository.xml</request>
	<GetRecord>
	
  <record>
	<header>
		<identifier>oai:zbc.uz.zgora.pl:32037</identifier>
	    <datestamp>2023-07-06T08:47:22Z</datestamp>
		  <setSpec>DigitalLibraryZielonaGora:Repository:ListJurnals:Management</setSpec> 	      <setSpec>DigitalLibraryZielonaGora</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:Faculties:FacultyEconomicsManagement</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:Faculties</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:ListJurnals:Management:Management17</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:TypesWork</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:TypesWork:Articles</setSpec> 	      <setSpec>DigitalLibraryZielonaGora:Repository:ListJurnals</setSpec> 	    </header>
		<metadata>
	<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
<dc:title xml:lang="en"><![CDATA[A strong brand as a determinant of economic development in Lubuskie Voivodeship = Silna marka wyznacznikiem rozwoju gospodarki w województwie lubuskim]]></dc:title>
<dc:title xml:lang="pl"><![CDATA[A strong brand as a determinant of economic development in Lubuskie Voivodeship = Silna marka wyznacznikiem rozwoju gospodarki w województwie lubuskim]]></dc:title>
<dc:creator><![CDATA[Perzyńska, Agnieszka]]></dc:creator>
<dc:subject xml:lang="en"><![CDATA[marka]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[marka regionu]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[rozwój gospodarczy]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[brand]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[a brand of the region]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[economic development]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[marka]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[marka regionu]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[rozwój gospodarczy]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[brand]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[a brand of the region]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[economic development]]></dc:subject>
<dc:description xml:lang="en"><![CDATA[The aim of the article is to present how big a role a brand fulfils, which is a determinant of the development of economy in Lubuskie Voivodeship. Building a strong brand becomes a task for many years. The effects can be noticed earlier through promotion actions focused on organizing all kinds of cultural events and fixtures. A strong brand is a huge source of competitive advantage.]]></dc:description>
<dc:description xml:lang="en"><![CDATA[Creating a strong brand is a catalyst of the economic development of the region. A sign, logo, is not enough for the economic development to increase. The use of innovative information technologies is necessary to distinguish the region from the other ones. The driving force is to build a strong image identifying the strength of the region values. A strong brand determines the present existence and distinction on the global market.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[The aim of the article is to present how big a role a brand fulfils, which is a determinant of the development of economy in Lubuskie Voivodeship. Building a strong brand becomes a task for many years. The effects can be noticed earlier through promotion actions focused on organizing all kinds of cultural events and fixtures. A strong brand is a huge source of competitive advantage.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[Creating a strong brand is a catalyst of the economic development of the region. A sign, logo, is not enough for the economic development to increase. The use of innovative information technologies is necessary to distinguish the region from the other ones. The driving force is to build a strong image identifying the strength of the region values. A strong brand determines the present existence and distinction on the global market.]]></dc:description>
<dc:publisher><![CDATA[Zielona Góra: Faculty of Economics and Management Press]]></dc:publisher>
<dc:contributor><![CDATA[Moczulska, Marta - red.]]></dc:contributor>
<dc:contributor><![CDATA[Preston, Peter- red. jęz.]]></dc:contributor>
<dc:contributor><![CDATA[Stankiewicz, Janina - red. nacz.]]></dc:contributor>
<dc:contributor><![CDATA[Zmyślony, Roman - red. statyst.]]></dc:contributor>
<dc:contributor><![CDATA[Adamczyk, Janusz- red.]]></dc:contributor>
<dc:contributor><![CDATA[Skalik, Jan - red.]]></dc:contributor>
<dc:date><![CDATA[2013]]></dc:date>
<dc:type xml:lang="en"><![CDATA[artykuł]]></dc:type>
<dc:type xml:lang="pl"><![CDATA[artykuł]]></dc:type>
<dc:format xml:lang="en"><![CDATA[application/pdf]]></dc:format>
<dc:format xml:lang="pl"><![CDATA[application/pdf]]></dc:format>
<dc:identifier><![CDATA[http://www.zbc.uz.zgora.pl/repozytorium/Content/32037/PDF/16_perzynska_brand.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://zbc.uz.zgora.pl/repozytorium/dlibra/publication/38232/edition/32037/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:zbc.uz.zgora.pl:32037]]></dc:identifier>
<dc:source xml:lang="en"><![CDATA[Management, vol. 17, no 1 (2013)]]></dc:source>
<dc:source xml:lang="pl"><![CDATA[Management, vol. 17, no 1 (2013)]]></dc:source>
<dc:language><![CDATA[eng]]></dc:language>
<dc:relation><![CDATA[oai:zbc.uz.zgora.pl:publication:38232]]></dc:relation>
<dc:rights xml:lang="en"><![CDATA[Biblioteka Uniwersytetu Zielonogórskiego]]></dc:rights>
<dc:rights xml:lang="pl"><![CDATA[Biblioteka Uniwersytetu Zielonogórskiego]]></dc:rights>
</oai_dc:dc>

</metadata>
	  </record>	</GetRecord>
</OAI-PMH>
