Struktura obiektu

Autor:

Michałowska, Mariola ; Kułyk, Piotr

Współtwórca:

Stankiewicz, Janina - red. nacz. ; Preston, Peter- red. jęz. ; Zmyślony, Roman - red. statyst. ; Skalik, Jan - red. ; Moczulska, Marta - red. ; Adamczyk, Janusz- red.

Tytuł:

Factors influencing the purchase of regional wines by the Millennial generation from the Lubusz Voivodeship

Tytuł publikacji grupowej:

Management, vol. 27 (2023)

Temat i słowa kluczowe:

Millennial generation ; determinants ; regional wine ; consumption of wine ; Lubusz Voivodeship

Abstract:

The main aim of the study is to identify the most important conditions favoring the development of the Lubusz wine market, with particular emphasis on examining the involvement of young buyers (Millennium generation) in the purchase of Lubusz wines and the impact of factors determining their behavior, including situational ones related to the purchase and consumption of wine, as a generation in an increasingly more responsible for expanding the market. ; In addition, determining the demographic and economic profile of consumers consuming regional Lubusz wines, as well as proposing practical solutions for building a competitive advantage by the wine industry and wine sellers based on factors shaping the purchase of regional Lubusz wines. In the research procedure, the authors used literature analysis and survey research conducted among young consumers from the Lubusz Voivodeship. The research shows that the purchase of wine is associated with young consumers` perception of it as supporting the Lubusz region in its development. ; However, the purchase determinants include taste, quality, bouquet, and positive information about the wine. In turn, the main reasons for not making purchases are not drinking alcohol and too high a price.

Wydawca:

Zielona Góra: Faculty of Economics and Management Press

Data wydania:

2023

Typ zasobu:

artykuł

Format:

application/pdf

DOI:

10.58691/man/174532

Strony:

26-44

Źródło:

Management, vol. 27, no 2 (2023)

Jezyk:

eng

Prawa do dysponowania publikacją:

Biblioteka Uniwersytetu Zielonogórskiego