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<dc:title xml:lang="pl"><![CDATA[Techniki marketingowe w kampanii prezydenckiej w 2010 r.]]></dc:title>
<dc:creator><![CDATA[Kędzierska, Julia]]></dc:creator>
<dc:subject xml:lang="pl"><![CDATA[kampania prezydencka]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[techniki marketingu politycznego]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[katastrofa smoleńska]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[wybory]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[presidential campaign]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[political marketing techniques]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[Smolensk disaster]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[elections]]></dc:subject>
<dc:description xml:lang="pl"><![CDATA[The 2010 presidential campaign in Poland took place under particularly difficult and non-standard conditions as a result of the Smolensk catastrophe and the need for early elections. This publication is an analysis of the political marketing techniques used in the context of this campaign. The aim of the text is to identify the communication tools and strategies that played a key role in shaping public opinion and contributed to the incumbent president taking the lead at the time. A concrete analysis of the campaign makes it possible to distinguish effective electoral techniques that were important in building a political advantage.]]></dc:description>
<dc:publisher><![CDATA[Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego]]></dc:publisher>
<dc:contributor><![CDATA[Ilciów, Adam - red.]]></dc:contributor>
<dc:contributor><![CDATA[Polak-Woźniak, Alina - red.]]></dc:contributor>
<dc:date><![CDATA[2025]]></dc:date>
<dc:type xml:lang="pl"><![CDATA[rozdział w książce]]></dc:type>
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<dc:identifier><![CDATA[http://www.zbc.uz.zgora.pl/Content/95959/5_kedzierska_techniki.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://zbc.uz.zgora.pl/dlibra/publication/107891/edition/95959/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:zbc.uz.zgora.pl:95959]]></dc:identifier>
<dc:language><![CDATA[pol]]></dc:language>
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<dc:rights xml:lang="pl"><![CDATA[Biblioteka Uniwersytetu Zielonogórskiego]]></dc:rights>
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