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<dc:title xml:lang="pl"><![CDATA[Przegląd wybranych niekonwencjonalnych kampanii samorządowych z 2024 r.]]></dc:title>
<dc:creator><![CDATA[Bajon, Mateusz]]></dc:creator>
<dc:subject xml:lang="pl"><![CDATA[kampania samorządowa]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[komunikacja polityczna]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[estetyzacja polityki]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[performatywność]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[tożsamość wizualna]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[strategia memiczna]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[marketing symboliczny]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[lokalna wspólnota]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[polityka emocji]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[local government campaign]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[political communication]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[aestheticization of politics]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[performativity]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[visual identity]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[memetic strategy]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[symbolic marketing]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[local community]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[politics of emotions]]></dc:subject>
<dc:description xml:lang="pl"><![CDATA[This text is an analysis of selected election campaigns in the 2024 local elections in Poland, with a particular focus on their visual, symbolic and performative aspects. The author focuses on unusual, creative and innovative forms of political communication that go beyond the classic models of programmatic presentation and persuasive rhetoric. In an era of increasing fragmentation of attention, information saturation and aestheticization of public space, the effectiveness of an election campaign increasingly depends not only on substantive content, but also on the candidate`s ability to attract attention and build an emotional relationship with voters.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[The analysis is based on specific cases of campaigns that stood out for their use of unconventional communication tools - from large-format posters covering entire building facades, to actions rooted in local cultural and symbolic codes, to the use of humor, absurdity and memetic language strategies. The examples given were intended to increase the chances of candidates by cementing their persona in the collective memory of voters.]]></dc:description>
<dc:publisher><![CDATA[Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego]]></dc:publisher>
<dc:contributor><![CDATA[Ilciów, Adam - red.]]></dc:contributor>
<dc:contributor><![CDATA[Polak-Woźniak, Alina - red.]]></dc:contributor>
<dc:date><![CDATA[2025]]></dc:date>
<dc:type xml:lang="pl"><![CDATA[rozdział w książce]]></dc:type>
<dc:format xml:lang="pl"><![CDATA[application/pdf]]></dc:format>
<dc:identifier><![CDATA[http://www.zbc.uz.zgora.pl/Content/95938/1_bajon_przeglad.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://zbc.uz.zgora.pl/dlibra/publication/107871/edition/95938/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:zbc.uz.zgora.pl:95938]]></dc:identifier>
<dc:language><![CDATA[pol]]></dc:language>
<dc:relation><![CDATA[oai:zbc.uz.zgora.pl:publication:107871]]></dc:relation>
<dc:rights xml:lang="pl"><![CDATA[Biblioteka Uniwersytetu Zielonogórskiego]]></dc:rights>
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