TY - GEN A1 - Drąg, Katarzyna A1 - Drożdż, Michał A2 - Kaczor, Monika - red. nauk. A2 - Kładoczny, Piotr - red. nauk. PB - Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego N2 - The space of media and social communication, as the basic space of human life in the information civilization, is also a space of values. The aim of the article is to show good as the Basic ethical value present in the space of social communication from the perspective of the subjectivity of the human person. N2 - Our analyzes are an attempt at an integral view of the good in various aspects of values, norms and obligations in the social space. Our research perspective requires taking into account the personal qualifications of a person, therefore the analyzes of good as communicated value are carried out in the light of the subjectivity of communicative competences. N2 - The article is also an attempt to show the correlation between the effectiveness of communicating good and the quality of human communication competences as the subject of communication. The presented axiological analyzes are carried out from the personalistic perspective. The subject of these analyzes is the value of the good communicated in the entire space of social communication, with particular emphasis on media communication. L1 - http://www.zbc.uz.zgora.pl/Content/69795/2_1_drag.pdf L2 - http://www.zbc.uz.zgora.pl/Content/69795 KW - prawda KW - dobro KW - piękno KW - wartość KW - media KW - komunikacja społeczna KW - kompetencje komunikacyjne KW - osoba KW - komunikowanie interpersonalne KW - truth KW - good KW - beauty KW - values KW - social communication KW - communication skills KW - person KW - interpersonal communication T1 - Komunikowanie dobra w świetle podmiotowości kompetencji komunikacyjnych - inspiracje personalistyczne = Communication of the good in the light of subjectivity of communication competencies - personalistic inspirations UR - http://www.zbc.uz.zgora.pl/dlibra/docmetadata?id=69795 ER -