TY - GEN A1 - Zarębska, Joanna A1 - Michalska, Monika A2 - Moczulska, Marta - red. A2 - Preston, Peter- red. jęz. A2 - Stankiewicz, Janina - red. nacz. A2 - Zmyślony, Roman - red. statyst. A2 - Adamczyk, Janusz- red. A2 - Skalik, Jan - red. PB - Zielona Góra: Faculty of Economics and Management Press N2 - Ecological innovations (eco-innovations) can be considered from the standpoint of innovations implemented within the company in order to: improve organizational and management methods, production process, products, marketing, external relations with the environment and society. They are also a chance for professional development (the so-called green jobs) or can be viewed in terms of consumer interest. Consumer interest in ecoinnovations, and subsequently growth in sales of products and services, influence the effectiveness of innovations and worthiness of their further funding. N2 - Eco-innovations, however, are not limited only to the company and the services, but also the quality of life and environment protection, inevitably followed by the present and future sustainable development. In the paper all the above has been presented with GUS, PARP, UE and the Division of Environment and Public Sector Economy Management (University of Zielona Góra) studies. The research involved eco-innovations in companies and indicated the directions and obstacles of their implementation in Poland. L1 - http://www.zbc.uz.zgora.pl/Content/54412/4_zarebska_ecological.pdf L2 - http://www.zbc.uz.zgora.pl/Content/54412 KW - zrównoważony rozwój KW - ekoinnowacyjne produkty KW - zielone miejsca pracy KW - zarządzanie środowiskowe KW - sustainable development KW - ecoinnovative products KW - ecologically innovative products KW - green jobs KW - environmental management T1 - Ecological innovations as a chance for sustainable development - directions and obstacles in their implementation = Innowacje ekologiczne szansą dla zrównoważonego rozwoju - kierunki i przeszkody implementacji UR - http://www.zbc.uz.zgora.pl/dlibra/docmetadata?id=54412 ER -