@misc{Topolnicka_Elwira_Estetyka,
 author={Topolnicka, Elwira},
 howpublished={online},
 publisher={Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego},
 language={pol},
 abstract={The purpose of the article is to draw attention to the impact of technology in building an aesthetic website. By juxtaposing the rules used for the editorial composition, such as font and it`s size, line length, tracking, kerning and inter-word spacing, the possibilities and limitations in applying the same rules when building texts on websites were demonstrated.},
 abstract={Particular attention has been paid to the selection of the shape and typeface on websites, which create complex visual and verbal structures. Methods of embedding graphic files in various formats and their impact on the readability and usability of a website in the aesthetic and functional dimension were also discussed. In addition, the question of the quantitative relation between the visual and verbal implementation of the message on websites is addressed.},
 type={artykuł},
 title={Estetyka strony internetowej = Aesthetics of the website},
 keywords={internet, strony internetowe, komunikacja internetowa, język nowych mediów, websites, Internet communication, language of new media},
}