@misc{Dawidziak-Kładoczna_Małgorzata_Definicja, author={Dawidziak-Kładoczna, Małgorzata}, howpublished={online}, publisher={Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego}, language={pol}, abstract={In this article, I discuss the rhetorical definition as a frequently used "Monitor" - a journal that went beyond twenty years in enlightenment. Rhetorical definitions are not lexicographical because they do not place emphasis on the relation sign - the non-linguistic realm, but it emphasizes the linguistic relationship - the language user.}, abstract={This enables the broadcaster to express his perspective and influence the recipient. Various semantic transformations, such as metaphor, anthropomorphism, analogy and the opposite, are used in the "Monitor" rhetorical definitions.}, type={rozdział w książce}, title={Definicja retoryczna jako sposób wprowadzania nazw wartości i antywartości w "Monitorze" = Rhetorical definition as a way of introducing value and antithesis values in "Monitor"}, keywords={"Monitor" - czasopismo, nazwy wartości, definicja retoryczna, perswazja, metafora, value names, "Monitor" magazine, rhetorical definition, persuasion, metaphor}, }