@misc{Kułyk_Piotr_Consumer, author={Kułyk, Piotr and Michałowska, Mariola}, howpublished={online}, publisher={Zielona Góra: Faculty of Economics and Management Press}, language={eng}, abstract={The main aim of this article was to identify the behavior of consumers in the e-commerce market in Poland, according to the model of e-customer as adopted by Meier and Stormer. An attempt was made to answer the following questions: whether education has an impact on the propensity to make purchases over the Internet and the level of concern about Internet security, what are the greatest limitations of e-commerce, whether there is a clear link between the assessment of the overall impression of shopping online and satisfaction with service.}, abstract={The study shows that the largest group of respondents make purchases in online stores after carefully reading the information relating to the e-business and the products it offers, often adding a Web address to favorites returning later to obtain detailed information, or return to some services. At the same time they show a great interest in the price and terms of delivery. The research procedure used the analysis of literature, statistical data and results of the survey respondents of Lubuskie voivodship.}, type={artykuł}, title={Consumer behaviour on the e-commerce market in the light of empirical research in Lubuskie voivodeship = Zachowania konsumenta na rynku e-commerce w świetle wyników badań empirycznych w województwie lubuskim}, keywords={zachowania konsumentów, model e-klienta, klient, Lubuskie, consumer behavior, model of e-customer, e-commerse, customer, lubuskie voivodeship}, }