@misc{Perzyńska_Agnieszka_A, author={Perzyńska, Agnieszka}, howpublished={online}, publisher={Zielona Góra: Faculty of Economics and Management Press}, language={eng}, abstract={The aim of the article is to present how big a role a brand fulfils, which is a determinant of the development of economy in Lubuskie Voivodeship. Building a strong brand becomes a task for many years. The effects can be noticed earlier through promotion actions focused on organizing all kinds of cultural events and fixtures. A strong brand is a huge source of competitive advantage.}, abstract={Creating a strong brand is a catalyst of the economic development of the region. A sign, logo, is not enough for the economic development to increase. The use of innovative information technologies is necessary to distinguish the region from the other ones. The driving force is to build a strong image identifying the strength of the region values. A strong brand determines the present existence and distinction on the global market.}, type={artykuł}, title={A strong brand as a determinant of economic development in Lubuskie Voivodeship = Silna marka wyznacznikiem rozwoju gospodarki w województwie lubuskim}, keywords={marka, marka regionu, rozwój gospodarczy, brand, a brand of the region, economic development}, }