@misc{Bajon_Mateusz_Przegląd,
 author={Bajon, Mateusz},
 howpublished={online},
 publisher={Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego},
 language={pol},
 abstract={This text is an analysis of selected election campaigns in the 2024 local elections in Poland, with a particular focus on their visual, symbolic and performative aspects. The author focuses on unusual, creative and innovative forms of political communication that go beyond the classic models of programmatic presentation and persuasive rhetoric. In an era of increasing fragmentation of attention, information saturation and aestheticization of public space, the effectiveness of an election campaign increasingly depends not only on substantive content, but also on the candidate`s ability to attract attention and build an emotional relationship with voters.},
 abstract={The analysis is based on specific cases of campaigns that stood out for their use of unconventional communication tools - from large-format posters covering entire building facades, to actions rooted in local cultural and symbolic codes, to the use of humor, absurdity and memetic language strategies. The examples given were intended to increase the chances of candidates by cementing their persona in the collective memory of voters.},
 title={Przegląd wybranych niekonwencjonalnych kampanii samorządowych z 2024 r.},
 type={rozdział w książce},
 keywords={kampania samorządowa, komunikacja polityczna, estetyzacja polityki, performatywność, tożsamość wizualna, strategia memiczna, marketing symboliczny, lokalna wspólnota, polityka emocji, local government campaign, political communication, aestheticization of politics, performativity, visual identity, memetic strategy, symbolic marketing, local community, politics of emotions},
}