@misc{Uździcka_Marzanna_Wpływ,
 author={Uździcka, Marzanna and Półtorak, Mateusz},
 howpublished={online},
 publisher={Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego},
 language={pol},
 abstract={The article is an attempt to determine to what extent and in what way the autor of a blog, one of the most dynamically developing modern forms of communication in the Internet space, creates sender-receiver relations.},
 abstract={The basis for the analysis were thematic blogs which intentionally focus on one main topic or concern one area (but are not of marketing or advertising nature). Receivers and the sender are connected and integrated by similarity of interests and the need for self-actualization linked with their development through various forms of activity on the net.},
 abstract={The analyses were based on changes in sender-receiver relations in media communication in general and their impact on communication on a blog. The following issues were subjected to examination: the development of sender-receiver relations by making the sender present, the methods of profiling the character of contact by a blogger, the influence of the sender`s language behaviour on the image of these relations.},
 abstract={The question of shaping sender-receiver relations through blogger`s non-verbal actions that attest to his/her technical competence (which translates into a skillful use of individual hypertext fields of a blog) did not come within the scope of the present study.},
 type={rozdział w książce},
 title={Wpływ nadawcy na kształtowanie się relacji nadawczo-odbiorczych w blogu (na podstawie blogów tematycznych o literaturze kryminalnej) = Sender`s impact on the development of sender-receiver relations in a blog (based on thematic blogs about criminal literature)},
 keywords={blog, blog tematyczny, nadawca, odbiorca, komunikacja internetowa, thematic blog, sender, receiver, Internet communication},
}