@misc{Burska_Katarzyna_Wpływ,
 author={Burska, Katarzyna},
 howpublished={online},
 publisher={Zielona Góra: Uniwersytet Zielonogórski, Instytut Filologii Polskiej},
 language={pol},
 abstract={The article aims to analyse TV commercials referring to social isolation in the spring of 2020 during the COVID-19 pandemic from an axiological perspective. The author is trying to investigate the verbal and non-verbal means by which the vital values were exposed. The material consists of 52 advertising spots broadcast emitted on Polish television.},
 abstract={Vital values were revealed by promoting the slogan #stay at home (#zostańwdomu), suggesting to recipients what services they can use and what entertainment they can enjoy without leaving home, reminding them about safe forms of shopping and contacting others. In addition, physical activity was encouraged and concern for seniors and other people most at risk of COVID-19 infection.},
 type={artykuł},
 title={Wpływ pandemii COVID-19 na eksponowanie wartości witalnych w reklamach telewizyjnych (marzec-czerwiec 2020) = Coronavirus pandemic impact on vital values displayed in TV commercials (March-June 2020)},
 keywords={reklama, wartości witalne, aksjologia, życie, zdrowie, pandemia, advertising, vital values, axiology, life, health, pandemic},
}